Interactive kiosks are a modern tool to reach out to potential clients and increase the business of the company. Kiosks are installed almost everywhere in today’s world hence it is important for the kiosks to be unique and creative. Every kiosk should tell a story and promote the brand in an innovative way. The beauty of interactive kiosks is that it can be used by all the industries of all the sectors. Be it retail, government agencies, MNCs, restaurants or a gaming zone, interactive kiosks better the services and improves customer experience. Interactive kiosks certainly helps in subtle advertising of the brand while keeping the audience engaged. But kiosks only work when there is a great strategy behind its execution, planning and following up. One should ensure that the kiosks have the maximum impact on the audience. Maximum impact is necessary to make the most of the investment. Here are certain tips for successful interactive kiosks: •    Defining the objectives o...

A successful business is a result of optimization of good marketing. Various strategies should be used for marketing and other promotional activities. Installing an Outdoor Digital Signage at various venues is a proven strategy for marketing. Smart businessmen know the importance of signage and the factors that should be included in making a professional one.   The signage should be of prime quality. The advertisement should be communicated properly to reach the customers. Developing appropriate signage is as important as developing a website. It should be given importance more than online presence as there are more viewers for offline advertising.  But it is necessary to maintain a balance, overdoing things on the signage can create confusion. Do you ever wonder why does signage play such an important role in the physical retail world? Just as the online website content and design is concise, offline advertisement on signage should also be visually appealing. Hence a great ...

Today, workplaces have become more complex and agile, there is a need for employees to have access to various resources such as medical rooms, conference rooms, huddle rooms, refreshment points and also each other. Digital Way finding makes these resources easily available and accessible to employees. AV technologies of digital way finding make them more advanced. Combination of these advanced technologies bring more insights into the work patterns of the employees. Way finding digital signage are a necessity at huge work places. Digital way finding offers the employees and the employers with real data and statistics which create better workspaces making them less agile and transient. 1.    Saves Time and Space Locating and reserving any room is made easier with the installation of a way finding in office. This avoids the confusion of locating and reserving meeting spaces at work. 2.    Balancing and Expanding Resources Digital way finding gives t...

Relevant and useful messages can be delivered via video walls to a large audience in order to keep the audience engaged. The engagement factor is an important aspect of customer experience. Video walls can be put up at zones which have high traffic for example the floor, lobby or even casino. Digital video walls are eye catching and visually appealing. Today, there has been an advancement in technology and digital signage which allows the producers to take the creativity of digital signage to the next level. There is a freedom of customizing the video walls according to various companies to suit their services or products. Though it is an extremely credible option of engaging the audience, there are certain things that need to be kept in mind for a successful set up. There are various challenges that need to be overcome by certain factors listed below. Video Wall companies need to make sure the following points are taken care of: 1.    Usage of the Video Wall The determ...