We say Out of Home or traditional media is fading out. But out of home media is transforming itself towards digitalization. Out of home advertising used to be banners and hoarding which were placed on the streets, high up. It was an expensive & tremendous usage of paper and print. Digital took over it, when and how! Digital media is efficient and not cost consuming if compared to out of home media. Digital provides you with attractive news and it is available at various spots – mobile phone, laptops or any other device you could name of. But, now that traditional media is mixing with the digital aspect, we are sure it will give us a quite interesting view. Out of home advertising has adapted in various ways. Let’s look at a few of them. LED screen advertising is one of the biggest innovative transformations traditional media has gone through. LED screens are a replacement of those boring text banners and hoarding which you see on the streets. Out of home has replaced those bo...

What is the primary thing that comes to mind when you think of  outdoor advertising ? For most individuals, a portrait of a big billboard along the road or on a business building in the city pops in to mind. But outdoor advertising is really much more than these big, multi-coloured billboards. It can be, but is not incomplete to, phone booths, taxis, shop centres, benches, trains, buses and transportation lines. Outdoor or infrequently mentioned to as Out-Of-Home publicity, is message with people while they are out of their home. Today people are spending more time away from home and so outside publicity has the likely to reach active customers. The goods of outdoor advertising are nearly endless, but for time sake we have collected a list that, in our opinion, is the top aids of outdoor advertising. OUTDOOR ADVERTISING IS HIGH IMPACT Dissimilar to other mediums outdoor advertising does not essential to be invited in. Outdoor advertising is part of the setting, therefor...