We say Out of Home or traditional media is fading out. But out of home media is transforming itself towards digitalization. Out of home advertising used to be banners and hoarding which were placed on the streets, high up. It was an expensive & tremendous usage of paper and print. Digital took over it, when and how! Digital media is efficient and not cost consuming if compared to out of home media. Digital provides you with attractive news and it is available at various spots – mobile phone, laptops or any other device you could name of. But, now that traditional media is mixing with the digital aspect, we are sure it will give us a quite interesting view. Out of home advertising has adapted in various ways. Let’s look at a few of them. LED screen advertising is one of the biggest innovative transformations traditional media has gone through. LED screens are a replacement of those boring text banners and hoarding which you see on the streets. Out of home has replaced those bo...

There are various ways in which a business can communicate to its customers. Especially restaurants get the benefit of direct interaction with their customers in terms of introducing a new menu, or getting feedback of their service and so on. There are many ways in which communication is possible between customers and restaurant management. One is interpersonal communication, the other option is sending across a survey sheet for feedback on their services directly to customers. A restaurant can have a direct one to one communication with its customers. But it becomes difficult to manage staff to interact with so many visitors. It is better to allocate each task to a specified staff member. While they are busy interacting with customers regarding feedback, its best to have really catchy and attractive digital menu boards for them to place their orders. This makes the order placing order quick and hassle free and customers can decide what they want without any confusion. Simi...

Growth of interactive touch screen kiosk has been enormous in Dubai in the recent years. It has changed the entire outdoor advertising world. It is one of the tools that is interactive and promotional at the same time and has a direct connect to the target audience. Many digital signage companies in Dubai offer these kiosk for rent along with rental video equipment for promotional purposes. Now a days, all 2d display ads have been mainstreamed by this tool of communication. Interactive touch screen kiosk has become The Advertiser.   Digital signage has taken over all traditional forms of promotion due to its feature of interactivity and attractiveness. A digital signage board is far more appealing as compared to a printed banner. Various organizations have adapted digital signage as a medium of promotion. Restaurants have adapted digital menu boards as a way of interacting to their customers in place of printed menu boards. This, in a way, helps in leveraging their br...

Did you ever notice why you enter a particular store in a market? Why you chose to enter that store over all other stores around? Simply because you got attracted by the first impression the store had in your mind. First impressions always make a lot of difference in building a brand out of your business and for that matters increasing sales. That first good impression was due to a creative display of the store name and LED SMD Screens that attract visitors towards the store. Outdoor LED screens , in the same way also help in outdoor promotions of your business apart from your outlet or showroom. These outdoor screens, if placed with appropriate design and at the perfect location will work wonders in bringing business to your brand.  Video Wall rental , also have a high remand from retailers who want to display their product among large audiences. They promote their products on wide screens with amazing display and clarity which in the best possible way, helps them to ...