Transformation of Out of Home Advertising

We say Out of Home or traditional media is fading out. But out of home media is transforming itself towards digitalization. Out of home advertising used to be banners and hoarding which were placed on the streets, high up. It was an expensive & tremendous usage of paper and print. Digital took over it, when and how!

Digital media is efficient and not cost consuming if compared to out of home media. Digital provides you with attractive news and it is available at various spots – mobile phone, laptops or any other device you could name of. But, now that traditional media is mixing with the digital aspect, we are sure it will give us a quite interesting view.

Out of home advertising has adapted in various ways. Let’s look at a few of them. LED screen advertising is one of the biggest innovative transformations traditional media has gone through. LED screens are a replacement of those boring text banners and hoarding which you see on the streets. Out of home has replaced those boring fonts and visuals to LED lights. These LED lights convey the brand's message in an attractive form.

Would you stop and read at a hoarding with text and a picture or a hoarding with LED lights flickering around?

The second innovation that out of home media came up with was a vehicle graphics or video wall. Vehicle graphics is simply a moving vehicle with a brand's message on it in a creative way. Your business could own a vehicle and stroll on the busy streets to grab attention or these prints could be on a government vehicle like a bus or cab. Digital signage in Dubai or Digital signage companies in UAE in whole is highly preferable than others. Which is why the out of home media is on its toes to adopt innovative ways to stay in the market.

The next innovation that out of home has come up with is using mobile with out of a home. Yes, it is possible. This is simply possible with augmented reality. Brands have used augmented reality and linked the consumer's mobiles to run a successful campaign. How innovative right? Out of home is not only hoarding and banners, there are many brands that connected with technology and out of a home and created a massive talk on point in the market. If you ever saw a digital banner placed in the midst of the streets with, moving or talking visuals, that's another innovation you came across.

We hope you are clear, that out of home media is transforming and not fading away. It is transforming with the help of digital innovation and technology every day. There are a bunch of innovations that are yet to be discovered and termed. Out of home is making a smart city smarter with its unbelievable innovation and creativity. We hope to see your business using out of home media with a mix of digitalization soon.