Wayfinding is a tool that helps people in finding their way from a start point to a particular destination. It is a tool that facilitates them in attaining knowledge about a particular place and product in just few clicks. There were printed signage earlier known as analog wayfinding used on a permanent basis or even as per the occasion. But hard copy as we all know goes out of date and cannot be as detailed and as relevant as a software specially designed to figure out a destination. Wayfinding Digital Signage is a feature that is working as revolutionary measure in the field of digital signage. People who spend a lot of time at hotels, airports, convention centers, hospitals etc. know the pain of being unable to find a particular location, where even GPS maps don’t really help. This is where wayfinding comes into picture. Instead of asking people for directions or by hearting the lefts and rights of a destination, its best to make use of this new technology. This can save you ...

Growth of Digital Signage has led to a lot of changes in the field of display advertising. Adoption of digital signage menu boards by various restaurants, malls, cafes in place of traditional menu boards have taken place. This has occurred due to various benefits that one can derive from a digital menu board in comparison to a traditional menu board. 5 major benefits of using a digital menu board are: 1. Digital Menu Boards can be updated easily: Digital Menu Boards have made the tedious manual work easy. One can update the menu board with the help of software and design and can provide the necessary information they need their customers to know. Adding items in the menu or changing the price of the items is hassle free and just few clicks away. 2. Helps in up selling: One of the core benefit of having a digital menu board is the quality of display. Images are much clearer and attractive than the usual static image and one gets easily tempted to try what’s on the menu. Apart from th...

Traditional billboards and hoardings have been replaced by outdoor digital signage and the global market is pretty much driven by the growing demand of outdoor advertising. It is said that the field of outdoor advertising is set to grow in the coming years and is expected to generate crazy revenue for people related to the field of outdoor advertising. Despite of growing demand of digital marketing, outdoor advertising market is expected to grow due to its realistic feature and its ability to last longer. As per the statistics, global outdoor advertising market is projected to cross US$ 50 billion by the end of 2020. Out-of-home advertising is not only trending for its ability to generate business, but it also helps in maintaining stagnant brand loyals. Factors that help outdoor advertising stay strong: •Outdoor signage’s key factor is to attract enormous attention of the target audience. It is gaining prominence due to its capability of attracting major attention of desired targ...

Interactive kiosks have gained a lot of popularity in most of the retail businesses for numerous products and services in the past few years. Growth of technology has led to this development and Interactive kiosks are expected to take over the market in a very short span as compared to mobile phones that took 10 years and ATM’s that took not less than 25 years. Now a days, demand for interactive features is more among the modern consumers. The reason why most of the retail companies are adopting to these technologies, to make it customer friendly and hassle free. Statistics say that 80% of the retailers are looking forward to installing interactive kiosks at their stores. It is the interactive nature of the technology that has made it such a popular tool of technology in the entire retail environment. The growth of ecommerce has also contributed to the growth of interactive kiosk as most of the customers who have shopped online are more comfortable using these kiosks instead of ...