Outdoor advertising through LED screens is growing in Dubai day by day. So is promotion through digital mediums. Both indoor and outdoor advertising plays a very important role in gulf countries for business promotions due to over growing acceptance to technology and speedy moving life. People do not have time to sit and watch TV or read newspaper. They rely on various news related apps and social media for getting daily updates. They also look at various hoardings and outdoor display items while travelling from work to home and home to work. Like earlier times. People have stopped relying on traditional mediums of advertising for getting information. New mediums of display advertising and technological advancement has led to changes in the field of advertising. Outdoor advertising mediums like billboards, advertising players, digital menu boards , videowall etc. have replaced the old traditional promotional mediums like flyers, pamphlets, newspapers and so on. These new and trend...

Significance of outdoor digital signage is evident due to its growing demand in restaurants and malls these days. Impact of digital menu boards is very deep on the target audience. According to the recent figures, sales in most of the restaurants has increased by 65 % to 70% and this has helped in maintaining their brand image and identity among their customers. Digital Menu Boards have contributed towards the growth of restaurant business and has also led to maintaining their brand consistency like digital signage for corporate communications . Whether a restaurant owner or just a food lover, let us take a close look towards the benefits we attained from digital menu boards. 1. Control Over Menu Items: Digital Menu boards have this amazing feature of flexibility. One can change the menu board items as per their time and requirement. Be it breakfast, lunch or dinner meals, menu items can be changed, so also the price and images. This makes the digital menu boards more inform...

Kiosks have an ability to process information, organize work and also has the capacity to disseminate info that is generally difficult and takes up a lot of time and effort if carried out by a personnel. Marketing kiosks, usually termed as interactive kiosk is of a great deal for customers in order to generate information that is relevant to desired products and purchase priority. Kiosks help in finding out information that is free from product label regulations. It has the ability to process and update same kind of information in all the outlets. Kiosks work as a marketing medium in a very effective way to enhance the brand identity. This is a marketing tool that is efficient enough to be highly visible outside the stores to attract your target audience. Kiosks also help in fulfilling secondary tasks like processing information for customers inside the stores. It makes customer service a really hassle free job. It has the ability to convey transparent information to the customers ...

An LED Video Wall is one of the most expensive product and requires a good amount of investment. It is a system that is considered to be the most effective one among the digital display categories and can be implemented with creativity and style. Videowalls are considered to be very advantageous and have very distinct features including image display capability. Its feature of flexibility and timeliness makes it an efficient tool of display promotions. Using enhanced images and creative will only add up to the brand value and make it more and more effective. When you get the desired results from your promotions, the expenditure is all worth it and as we all know, the expenditure to install a video wall is more, so is the return on investment. As you get to know the benefits your business can attain through display promotions, you tend to find ways in which you can make it more and more effective. With use of larger videowalls and larger and greater quality images you will be a...