Growth of interactive touch screen kiosk has been enormous in Dubai in the recent years. It has changed the entire outdoor advertising world. It is one of the tools that is interactive and promotional at the same time and has a direct connect to the target audience. Many digital signage companies in Dubai offer these kiosk for rent along with rental video equipment for promotional purposes. Now a days, all 2d display ads have been mainstreamed by this tool of communication. Interactive touch screen kiosk has become The Advertiser.   Digital signage has taken over all traditional forms of promotion due to its feature of interactivity and attractiveness. A digital signage board is far more appealing as compared to a printed banner. Various organizations have adapted digital signage as a medium of promotion. Restaurants have adapted digital menu boards as a way of interacting to their customers in place of printed menu boards. This, in a way, helps in leveraging their brand’