We say Out of Home or traditional media is fading out. But out of home media is transforming itself towards digitalization. Out of home advertising used to be banners and hoarding which were placed on the streets, high up. It was an expensive & tremendous usage of paper and print. Digital took over it, when and how! Digital media is efficient and not cost consuming if compared to out of home media. Digital provides you with attractive news and it is available at various spots – mobile phone, laptops or any other device you could name of. But, now that traditional media is mixing with the digital aspect, we are sure it will give us a quite interesting view. Out of home advertising has adapted in various ways. Let’s look at a few of them. LED screen advertising is one of the biggest innovative transformations traditional media has gone through. LED screens are a replacement of those boring text banners and hoarding which you see on the streets. Out of home has replaced those bo...

What is the primary thing that comes to mind when you think of  outdoor advertising ? For most individuals, a portrait of a big billboard along the road or on a business building in the city pops in to mind. But outdoor advertising is really much more than these big, multi-coloured billboards. It can be, but is not incomplete to, phone booths, taxis, shop centres, benches, trains, buses and transportation lines. Outdoor or infrequently mentioned to as Out-Of-Home publicity, is message with people while they are out of their home. Today people are spending more time away from home and so outside publicity has the likely to reach active customers. The goods of outdoor advertising are nearly endless, but for time sake we have collected a list that, in our opinion, is the top aids of outdoor advertising. OUTDOOR ADVERTISING IS HIGH IMPACT Dissimilar to other mediums outdoor advertising does not essential to be invited in. Outdoor advertising is part of the setting, therefor...

The usage of led display screens for both indoor and outdoor advertisement has gained a lot of momentum in the recent years, especially in Dubai. One will see a large number of led display screens used by many businesses be it any small or large business. Usage of indoor led screen in Dubai has also increased. Led electronic signs are planned for various using surroundings both indoor and outdoor by using such equipment as photoelectric display technology, video technology, multimedia technology, network technology, computer technique and automatic control technology to display several data factors such as words, texts, images, drawing, moving picture, stock quotation as well as various multimedia information and TV and video signals.  These led screens have a lot of advantages such as high definition, bright colour, wide visible angle, steady operation, long service life and low power intake. Not only this, but led screens are designed and constructed in a way to fit t...

Thanks to indoor advertising through LED Screens that helps to advertise in closed spaces such as sports halls, exhibitions, trade fairs, making the message more attractive and catching the attention of customers. Most of the Indoor LED Screens  available in the market are made using the Surface mounted device called SMD Technology, Indoors generally require a screen that is based on the SMD technology and has the minimum brightness of 600 candles per sq.mt. This is more than sufficient for corporate and retail applications, but for high ambient-brightness conditions, higher brightness may be required for visibility. We’ve known the versatility of the light-emitting diode (LED) quite a bit in past issues, mainly as an alternative light source or as a medium that draws the outdoor traffic indoors to the sellers. But when it comes to indoor electronic signage, it’s all about flat-screen TV panels, commonly referred to as electronic digital signage (EDS). But focus...

In this extremely technologically advanced world, it is becoming difficult for many businesses to cop up. That’s due to growing competition and increasing use of technology that makes manual work quick and consumes less time. Outdoor LED Screen is one example of growing competition, where people want to stand out. Traditional hoardings, banners etc are the usual mediums of advertising. But introduction of SMD LED Screens has taken advertising to a whole new level. With increase in sales due to these advertisements, standard of outdoor advertising has raised. It is one of the most popular tools of advertising today and is gaining momentum in the gulf countries. Many corporates have started using digital signage corporate communications for making their official communications look more professional. These have helped in having a great atmosphere at a corporate connect and has helped in conducting meetings in a better atmosphere with better communication possibilities. ...

Did you ever notice why you enter a particular store in a market? Why you chose to enter that store over all other stores around? Simply because you got attracted by the first impression the store had in your mind. First impressions always make a lot of difference in building a brand out of your business and for that matters increasing sales. That first good impression was due to a creative display of the store name and LED SMD Screens that attract visitors towards the store. Outdoor LED screens , in the same way also help in outdoor promotions of your business apart from your outlet or showroom. These outdoor screens, if placed with appropriate design and at the perfect location will work wonders in bringing business to your brand.  Video Wall rental , also have a high remand from retailers who want to display their product among large audiences. They promote their products on wide screens with amazing display and clarity which in the best possible way, helps them to ...