One of the biggest challenges faced by most businesses today is expanding the reach and creating more and increased brand awareness in the market for their respective product or services. The increase in the number of competitive products and services makes it very difficult to increase your brand visibility. Their eye catch appearances easily make it possible for clients to notice your store from a distance even though there are various competitors around you. Yet many retail owners in particular, still are reluctant over switching from their traditional signs to LED signs assuming it to be a big investment. If you too own a business and suffer from a similar dilemma, we are here to help you solve that. Read our blog to know why choosing LED signs over traditional signs is the right thing to do: They are attractive One of the greatest advantages of LED signs is that they are highly attractive and appealing. They help in increasing brand awareness in the market. It is the appe

One of the biggest challenges faced by most businesses today is expanding the reach and creating more and increased brand awareness in the market for their respective product or services. The increase in the number of competitive products and services makes it very difficult to increase your brand visibility. Their eye catch appearances easily make it possible for clients to notice your store from a distance even though there are various competitors around you. Yet many retail owners in particular, still are reluctant over switching from their traditional signs to LED signs assuming it to be a big investment. If you too own a business and suffer from a similar dilemma, we are here to help you solve that. Read our blog to know why choosing LED signs over traditional signs is the right thing to do: They are attractive One of the greatest advantages of LED signs is that they are highly attractive and appealing. They help in increasing brand awareness in the market. It is the appea

Digital signage industry is probably one of the best industries that have given us so many innovative options to market & promote our businesses. For restaurant owners too, digital signage has come up with new and innovative techniques that can help in promoting and expanding their businesses. One such innovative technique is the digital menu boards. Digital menu boards in today’s time is probably a mandatory thing for all restaurants. Be it a café, restaurant, a small food star or even a club, digital menu boards are the need of the hour. Many restaurant owners and businesses are readily opting for digital menu boards over static boards. Here are some fantastic uses and advantages of digital menu boards you need to know if you are wondering if you should include them in your restaurants. Read below to know more: Attract customers The best usage of a digital menu board is that it inevitably attract customers and clients like nothing else. There are so many great ways

We say Out of Home or traditional media is fading out. But out of home media is transforming itself towards digitalization. Out of home advertising used to be banners and hoarding which were placed on the streets, high up. It was an expensive & tremendous usage of paper and print. Digital took over it, when and how! Digital media is efficient and not cost consuming if compared to out of home media. Digital provides you with attractive news and it is available at various spots – mobile phone, laptops or any other device you could name of. But, now that traditional media is mixing with the digital aspect, we are sure it will give us a quite interesting view. Out of home advertising has adapted in various ways. Let’s look at a few of them. LED screen advertising is one of the biggest innovative transformations traditional media has gone through. LED screens are a replacement of those boring text banners and hoarding which you see on the streets. Out of home has replaced those bo

Digital menu boards in the restaurants in Dubai are one of the most trending tools used currently. However, some restaurant owners in Dubai are still debating over the use of digital menu boards in their respective restaurants/café. While many have taken the plunge and installed digital menu boards, some owners are still contemplating over the thought of it. To give all you entrepreneurs a better understanding of digital menu boards for restaurants , we have noted down some facts that will give you a better clarity. You can cover up with the costs Most of you would be unconvinced about the fact to install digital menu boards for your restaurant and the reason being the higher costs involved. While the initial investment in installing digital menu boards for your restaurant is a little higher, the fact is that you can actually recover this amount within 6 months of the installation. The reason being very simple, café or restaurant menus keep shuffling. The costs can change, new c

Technology is growing speedily and offering us numerous advantages through the latest technological advancements. One such technological advancement is video walls that help in improving the overall ambiance of business. Not just this, it enhances the complete branding strategy of your brand. They are an amazing way to bring everyone’s attention towards your business or the kind of image that you want to create in front of your audience. You can also group multiple images on a single screen and display it to the audience. It can also help in making a particular video go live or an event go live. For instance, fans of particular sports who could not attend the event can enjoy a good view of the event through video wall live streaming. Some other advantages of a video wall are as follows: Better communication Video walls are highly effective in case if your business goal is to create real-time data for customers. Also, it is highly effective when you want to target customers

In today’s world, digital kiosk solutions are gaining immense popularity. Kiosks are widely used across multiple industries. From ATMs to different vending machines, almost every business out there is trying to take advantage of kiosks. Besides decreasing costs, there are many other advantages that interactive kiosks offer. This includes its user-friendly features; exciting approach etc. previously one could kind kiosks only in ATMs. However, in the recent times, many businesses have begun to increase the use of kiosks. Take a look at some of the industries that use kiosks these days: The Finance Industry The finance industry is surely one of the most popular industry where interactive kiosks are used. From depositing cash to withdrawing cash, kiosks have simplified the life for many people. The global ATM market is said to be expanding rapidly, thanks to the use of interactive kiosks. Each year more and more interactive machines are added in the banks. For checking in Be it a flig

Most of the times when your customers drive or walk through a particular lane they come across many outdoor signages. These outdoor signs play a very crucial and important role in the engaging audience and maximizing the brand presence in a particular market. Not only this, they help in increasing the profits and business opportunities that one can get for their business. So in case if you too are planning to set up an outdoor signage in order to increase your brand presence and reputation in the market, here are a few factors that you should consider: Visibility This is probably one of the most important factors that you need to consider before setting up an outdoor signage in a particular surrounding. Place the outdoor digital signage Dubai at a location from where it can be easily visible. If a signage is impossible or difficult to read, viewers usually get frustrated and lose interest, thus paying no heed to the message which the board tries to convey. The information has to be

Digital signage is today one of the most powerful tools used by most businesses to enhance the advertising and marketing strategies. And now this amazing tool has also been used as a wayfinding tool that can help people find new locations, venues and different tourist and public spaces. Traditional or static wayfinding tools can be very simple and have very limited information. With static wayfinding boars, it is also not possible to update any data or information. These static signs also fail to add in crucial information that can otherwise be derived from digital wayfinding. There are a lot more other benefits that you can actually derive from this medium of promotion. Read below to find out how: Immersive mapping This is by far one of the biggest advantages of digital wayfinding tool over a static signage. We all today are completely dependent on a maps support to guide us through right locations during a tour or a visit to a new place. But did you know that digital wayfinding go

Are you a restaurant owner or manager? Have you been thinking about the recent growth and usage of digital menu boards? Or are you thinking to adopt these menu boards so as to increase your sale? If the answer is yes, let us tell you that you have been thinking in the right direction! Digital menu boards are an amazing example of how one can increase sale and walk-ns in the store. They create a long-lasting and positive impact on a customer’s mind that can stay forever and help you gain a loyal customer. As digital menu boards in Dubai gains increasing popularity and fame, we bring to you reasons that prove why your customers will actually love ordering food with new age technology: Quick service So this is one of the biggest advantages of digital menu display screens . Digital menu boards completely eliminate the waiting factor. Your customers do not need to wait for long time for someone to take their order. They can simply place an order from a digital menu board. The displayin

A digital signage kiosk can do a lot more things than merely acting as a fixed sign. While there are a lot many reasons why people think it is preferable to go with old style signage, you need to know that a digital version of kiosks and signage can do a lot more things that can enhance your business. Now you might think that having a number of screens as digital signage or kiosk can be helpful you need to know that this is not necessary. With increasing developments and advances in the industry, kiosks and signage are a much affordable option preferred by most individuals. Here is why kiosks and signage can be a better option for certain situations and industries: In Retail Stores There are many stores who still prefer using the old-style wooden chalkboards for greeting their guests and customers. While sharing information through these traditional boards can be helpful at times, these signage fail to create a rather impact on the minds of customers that can otherwise be created t

Users and customers today are becoming more welcoming towards interactive gadgets and materials. This has given way to the increase of digital and interactive kiosks in the retail industry. Today there is a remarkable increase in the use of interactive kiosks seen everywhere. They surely help in improving customers experience with your brand/ shop. Here are some ways where digital kiosks are being widely used: To manage queues Do you often get fed up of manually trying to manage the que of your store? Well if yes, you need to know that more and more stores are now increasingly adopting digital kiosks in order to manage and control the crowd. All you need to do is ask everyone to add in their names and required products in the form so it becomes easier for both of you to quickly complete the shopping process, once he or she arrives. Quizzes An interactive way of engaging your customers to your brand is by asking them certain quizzes and tests that are a fun experience for users and t

Many restaurants in today’s time are adopting the digital way by choosing digital menu boards for their restaurants. This is because digital menu boards for restaurants are easy to use as compared to traditional menu boards. There are also quite appealing and attractive. Take a look below to read further about the benefits of digital menu boards. They are very easy to update With the changing rules of the healthcare industry, it becomes important for restaurants to constantly update their menu cards. When using a traditional menu card, owners of restaurants have no option but to discard away the boards. Although when using a digital menu board, restaurants can simply make changes to the menu and there it is- A brand new menu card. This way you do not have to spend a lot of amount on creating new menu boards. It is also a good way to save paper. Making changes is not complicated Menu boards can be easily changed and altered through integration. You can simply make changes with some

Here are some excellent tips for creating effective signage: Always keep it simple Always remember that your viewers are of different age groups. They can be someone who are viewing your sings while on a vehicle maybe during day or night time. Hence always keep your sings easy and readable. Garner attention Always remember that your sign needs to reach out to the maximum potential audience. Grab attention of your audience by adding large pictorial graphics and your company logo to make it look appealing. Your sign is your brand image Follow the rule that first impression is always the last impression. You sign needs to depict the image of your brand in front of the audience. Your potential audience is always going to judge your business through its appearance. With the increasing digital technological advancements, you sign also needs to be technologically advanced. Try digital printing for outdoor signs. Charm the impulse buyers Numerous venders incorrectly think of a sign as merel

                                          A video wall is many displays that are put together to create a single screen. While it looks good and appealing to the eye, video walls also serve the purpose of offering numerous advantages and benefits. It is a magical display that is responsible for increasing huge number of footfalls in a particular shop. Be it a university, stadium, airport, cafe or a convention centre, video wall can be useful anywhere and everywhere Setting up a video wall however, is not a very simple process and it requires special effort and knowledge. It is recommended to hire digital signage companies in Dubai who with their professional expertise will complete the installation process with much ease. Any type of content always looks better when portrayed on a huge screen. You simply cannot compare a regular sign with a video wall. Through a video wall your content is surely to get noticed and you shall surely generate better and higher results. Still confused as

                                           Outdoor signage is one of the cheapest forms of advertising prevalent today in Dubai. And despite of it being affordable, outdoor signage can actually result in increase in sales figures. However, there is lot to be taken into consideration before designing a good outdoor signage. A lot of factors need to be taken into consideration before designing a good outdoor signage. The below mentioned are some of the important designing factors that one needs to keep in mind to design an attractive and highly impactful outdoor signage. Make a signage that is readable and visible Always remember the rule that less is always more. When you keep your message short and crisp you can easily read it at one glance. Always keep in mind the sign of your signage board and accordingly decide upon the content to be displayed. Keep in mind the location where it is going to be placed and the problems you may face. Visibility should always be very important part of

                                             Just like any other technological advancement, digital media player comprise of features that can perfectly deal with the latest deals. Digital media player helps to store image, audio-visual, and tune files. It delivers all the choices that you would want to see in a device. It lets you transform the files to a computer. It helps to keep the memory in compressed form. In case if you are planning to buy a digital media player you need to do some research? Also, if you are unable to find out, here are certain details to help you solve your problem: The handling: It is the easiest to handle. All you need to do is transfer the file to the player. The digital media player is easy to handle and doesn’t require much effort. It helps in the navigation n process to find your files easily. Handling: You will find a digital media player the easiest to handle device. What you have to do is to transfer the digital file to the player; the rest will be v

                                LED video wall and display screens can help your business in many ways. With a good LED video wall you can grab attention of the potential audience easily. Be it any business, LED walls can help to grow your business rapidly. So if the traditional billboards and signage isn’t helping you any longer, it is time you switch to the LED screens. Below mentioned are a few ways in which led displays can transform your business. They help to grab attention This is possibly the biggest advantage of video walls and led displays. They are perfect for any type of workshop or event. It is because of the bright lights that potential buyers are easily attracted towards your stall and are more likely to stop by your booth as compared to the others. Also as compared to the traditional and old styles signs, led walls display your content in a much better way, thus making it easier for the people to read. Display unique content Did you know that with LED video walls you

Use of interactive kiosks in today’s time has become crucial for many businesses as it offers numerous benefits. Be it any industry, interactive kiosks surely create a positive impact and effect on your business. They can be used for multiple purposes like digital wayfinding kiosk , conducting surveys or questionnaires and as information points. Not only this, many schools and colleges have adopted the use of interactive kiosks for learning purpose as well. Kiosks can also be used at exhibition events to display products or to educate visitors about a particular service. Hospitals and clinics can make good use of interactive kiosks to book appointments. This potentially beneficial tool has many other benefits to offer. Let us read below to understand how an interactive kiosk can transform your business for good. Reduces burden for your employees Your employees might be bombarded with the same questions every day. This eventually decreases the productivity and creativity of your empl

No matter how commended or favored your small business may be, one of the most serious aspects of your public presence is your business sign. This significant form of announcement quickly and cost-effectively spells out who you are and what you have to propose. When a business sign is sensibly designed and preserved, the need for other forms of promotion is greatly reduced. We bring to you 5 reasons that prove why business signs work best for your business. Let’s take a look at them below: Location For a brick and mortar trivial business your sign is significant as it acts like a guidepost to guide patrons to your place of business and entice the attention of new clienteles. If you are a fresh business, persons driving by will be fascinated to stop in and try your industry. People moving to the area typically look for local businesses that they can start going to. You can also opt for a Digital Signage board. Digital signage Dubai is also gaining tremendous popularity. Brand Promis

What is the primary thing that comes to mind when you think of  outdoor advertising ? For most individuals, a portrait of a big billboard along the road or on a business building in the city pops in to mind. But outdoor advertising is really much more than these big, multi-coloured billboards. It can be, but is not incomplete to, phone booths, taxis, shop centres, benches, trains, buses and transportation lines. Outdoor or infrequently mentioned to as Out-Of-Home publicity, is message with people while they are out of their home. Today people are spending more time away from home and so outside publicity has the likely to reach active customers. The goods of outdoor advertising are nearly endless, but for time sake we have collected a list that, in our opinion, is the top aids of outdoor advertising. OUTDOOR ADVERTISING IS HIGH IMPACT Dissimilar to other mediums outdoor advertising does not essential to be invited in. Outdoor advertising is part of the setting, therefore ca

For most organizations, a video wall system is a considerable investment. So why spend the additional money when you could just use a single large display, a front projector, or a set of individual monitors? It’s vital to comprehend that a  video wall  system is a united solution: an array of high-resolution displays driven by an influential processing and computing system called a video wall supervisor. So while a  video wall  behaves like a single display, the skill behind it is far more multifaceted and powerful. A whole video wall system can bring performance, suppleness, and interactivity that simply aren’t likely with more basic solutions. Also, for the best video wall companies,  click here . Higher Resolutions Meanwhile a video wall is built from a tiled array of displays, the entire resolution of the display surface upsurges with each display added to the array. This means a video wall can have a much superior display area and far higher resolutions than a solitary