7 Major Benefits of Using Interactive Kiosks

Interactive kiosks have gained a lot of popularity in most of the retail businesses for numerous products and services in the past few years. Growth of technology has led to this development and Interactive kiosks are expected to take over the market in a very short span as compared to mobile phones that took 10 years and ATM’s that took not less than 25 years.

Now a days, demand for interactive features is more among the modern consumers. The reason why most of the retail companies are adopting to these technologies, to make it customer friendly and hassle free. Statistics say that 80% of the retailers are looking forward to installing interactive kiosks at their stores. It is the interactive nature of the technology that has made it such a popular tool of technology in the entire retail environment. The growth of ecommerce has also contributed to the growth of interactive kiosk as most of the customers who have shopped online are more comfortable using these kiosks instead of waiting in a queue or having interpersonal communication as that makes it a lengthy, time consuming process.

Apart from these, there are numerous other benefits that we have listed down for a better understanding.

1. Reduced Costs:
Interactive Kiosks are, in many ways helpful in reducing cost, as they serve as a substitute to employees. Unlike employees, they don’t take sick leaves or need any incentives. All they need is a little bit of maintenance and pampering.

2. Improved Efficiency:
Digital Kiosks help in reducing manual and laborious tasks by providing desired information in a systematic manner and also answer most of the customer queries leaving the personnel free for other important tasks.

3. Enhances Customer Service:
This high end technology is capable of performing numerous retail operations like providing information, registration and many other interactive facilities. Example, an interactive wayfinding kiosk helps in finding a particular store at a mall.

4. Improvement in Customers’ Purchasing Experience:
Interactive touch screen kiosk not only helps customers understand the services and products better, but it also helps in reducing the time the customer has to wait; one factor that usually pisses off most of the customers at a retail store.

5. Increase in Sales:
This is the greatest benefit most of the retailers who have adopted the facility of interactive kiosks have experienced so far. Kiosks not only make the work process simpler, but also faster, leading to more sales and better customer conversions.

6. Job Satisfaction:
Kiosks help in reducing mundane tasks that are performed usually by personnel and they can further focus on tasks that are more important and where they can use their skill and talent to attain the kind of job satisfaction they expect from their work.

7. Consumer Behavior Analysis:
One can derive important analytics related to consumer behavior that can help store owners to plan their business process accordingly. It helps in getting instant feedback form most of the customers as well.  So, businessmen can now focus on providing better quality services and products to their customers based on the behavior analytics derived by interactive kiosks.