Use of Digital Wayfinding is Growing in Various Business Sectors


Wayfinding is a tool that helps people in finding their way from a start point to a particular destination. It is a tool that facilitates them in attaining knowledge about a particular place and product in just few clicks. There were printed signage earlier known as analog wayfinding used on a permanent basis or even as per the occasion. But hard copy as we all know goes out of date and cannot be as detailed and as relevant as a software specially designed to figure out a destination. Wayfinding Digital Signage is a feature that is working as revolutionary measure in the field of digital signage.

People who spend a lot of time at hotels, airports, convention centers, hospitals etc. know the pain of being unable to find a particular location, where even GPS maps don’t really help. This is where wayfinding comes into picture. Instead of asking people for directions or by hearting the lefts and rights of a destination, its best to make use of this new technology. This can save you so much time and keep you free from the frustration of being lost.

There are many organizations that are specifically converting into digital signage solutions like wayfinding to provide people with relevant location related information that most of us are looking for.

Meanwhile, organizations are turning to digital signage as a better way to provide wayfinding to tell me — and others — where to go and how to get there when we’re on foot in buildings and on campuses.

Digital wayfinding is being put to use in a very growing range at markets and venues where conferences take place. They are being installed at universities with a huge campus are, at hospitals, malls, convention centers, resorts and hotels. Many residential complexes have also installed these facilities to enable guests and visitors find their way through without nay hurdles and trouble. Many business offices with multiple stories have also installed wayfinding signage system to make the process hassle and stress free. Anyway people have a lot of other stress to take care of.

Many multi building campuses have effectively made use of this facility to guide people to their destination and have found out that this feature of outdoor digital signage is more than helpful. Even cruise ships have started using wayfinding facilities.

It also serves as a medium of branding your business. Your logo on the digital wayfinding works as a great way of creating a wonderful brand image.

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